Logo Redesign
For the final project in my Digital Design class, I redesigned the logo for the International Alliance of Women—an international non-governmental organization that promotes women’s rights and gender equality around the world. I chose this organization because I’m deeply passionate about gender equality and committed to raising awareness about equal rights for all. I want to help create a world where gender equality is a reality. I believe this is the foundation of a better society and the key to breaking down the barriers that divide us as human beings.
Client
International Alliance of Women
Year
2023
International Alliance of Women
The International Alliance of Women (IAW) is an international NGO comprising 41 member organizations involved in the promotion of women’s human rights, of equality and of the empowerment of women . The IAW has general consultative status at the UN Economic and Social Council and is accredited to many specialized UN agencies, has participatory status with the Council of Europe and is represented at the Arab League, the African Union and other international organizations.
Researching for the International Alliance of Women's logo involved thorough exploration of their mission, values, and goals in promoting gender equality. Studying their past branding, understanding their advocacy, and gathering insights on their audience guided the design process. Additionally, analyzing color psychology and symbolism played a key role in crafting a representative and impactful logo.
Visual Identity & Applications
Design for Sustainability
Designing for a Greener Future
I created this poster based on the UN’s Sustainable Development Goal for Climate Action. I chose climate change because of how serious and urgent it is, and I wanted to raise awareness through a strong visual message. The Earth is shown as a melting ice cream cone to represent how quickly it’s heating up and disappearing. This surreal image reflects the damage we’re causing and the need to act now. The piece was selected to be shown in the Digital Art Exhibition at the Peekskill Extension Center.
Design Contest Submission
This is the logo I submitted for the Observatorio Micro Macro at Universidad Don Bosco in El Salvador. It was part of a student competition to design a new identity for the observatory. My goal was to create a logo that felt engaging and modern, especially for younger audiences, since the observatory is launching science education programs for kids and teens.
Logo Redesign
For this project, I worked on a logo redesign for River Towns Music Group, focusing on refining and enhancing their existing brand. I cleaned up and reworked the wing elements for better symmetry and clarity, vectorized the entire logo for scalability, and updated the typography to better reflect the group's tone and identity. The new typeface was chosen to align more closely with the spirit of the brand and what they wanted to communicate visually—professionalism, creativity, and a strong connection to music.
Social Media Ads
I created a set of social media ad designs for Westchester Pulse, an online publication focused on promoting cultural and community events. These ads were part of a campaign to support libraries and bookstores across Westchester County. I designed the overall layout and visual style, keeping it clean, engaging, and adaptable for different content.